Apr 9, 2019
Tiered pricing is a mainstay in the for-profit world — and it’s
a topic you should be talking about for your association now.
The Colorado Veterinary Medical Association launched tiered pricing
in 2016. The result? A membership increase of 11.5%! (Yes, you read
that right.) CVMA lets members “choose their...
Apr 9, 2019
How do you engage younger members—even though your governance favors (and rewards) longevity in volunteer leadership? That’s the dilemma Adrienne White-Faines faced as Executive Director and CEO of the American Osteopathic Association. Though the association is over 100 years old, more than 65% of osteopathic...
Apr 9, 2019
Mary interviews Mary Augsburger, CEO and Executive Director of the Ohio State Bar Association about their newly developed dues model. For decades the association had 17 different dues categories. Based on member feedback about the model being confusing and unfair, they decided it was time to simplify and modernize their...