May 29, 2019
62% of associations are experiencing flat or declining
membership according to Sarah Sladek, CEO of XYZ University and
author of Knowing Y: Engage the Next Generation Now. That’s a scary
statistic! Are you going to let this happen to your organization or
are you rolling up your sleeves and working to prevent it?
In this interview, Sarah shares how the Marine Retailers
Association of the Americas not only reversed a declining
membership but increased it by 200%! The irony is that focusing on
young professionals re-energized the entire organization.
© 2019 Mary Byers
Find out more at MaryByers.com
Join the conversation on our social sites:
Produced by Podcast Prowess